Only this month 20% Discount on all services
Introducing Charmine — pure, intense kajal made to glide effortlessly and stay all day. No smudge.
No drama. Just charm.

No tests on animals

No animal-derived ingredients

Paraben-free

Recyclable packaging
~ New Arrivals ~

Everyday Kajal. Effortlessly Bold.
This is the kajal your routine’s been waiting for. From sleek lines to smoky blends, Charmine does it all.
~ Products Categories ~
The Kajal That’s All Over Your Feed
You’ve seen it. You’ve saved it. Now it’s your turn. Charmine’s iconic formula is winning hearts (and eyes) everywhere.

Where Reels Get Real Hot #CharmineUnfiltered
Clients #Testimonials

Priya Sharma
This kajal is super smooth, jet black, and lasts all day without smudging. Almond oil and Vitamin E feel gentle on my eyes. Charmine nailed it. Great for daily use. I highly recommend it!

Anjali Mehta
I loved the creamy texture and rich color. It stays long, even in humidity. Doesn’t irritate my sensitive eyes. Great ingredients and packaging too. Just a bit more precision would make it even better!

Sneha Reddy
This kajal became my favorite instantly! It glides on easily and stays all day. The black is intense and vibrant. Vitamin E makes it feel soft. Charmine did a great job with this formula.

Neha Kapoor
I wear this kajal every day, and I love it. The texture is smooth and comfortable. It doesn't smudge even after hours. Perfect for working women. A great blend of beauty and nourishment!

Aditi Nair
Amazing product! The kajal is richly pigmented, glides effortlessly, and lasts long. I love the nourishing feel from almond oil. Great for all-day wear. Charmine has created something truly worth adding to every makeup kit.
Frequently Asked Questions
Domestic shipping can take up to 2-7 business days. You can get more information on our shipping policy page.
We accept COD, Credit/Debit Cards, Net Banking, Prepaid Instruments UPI, and Bank EMI.
Yes, we are PETA certified!
After you place an order on our website, you will receive a confirmation email containing your tracking ID. This tracking ID allows you to monitor the status and progress of your shipment. If you have any further questions or need assistance with tracking your order, please feel free to reach out to our customer support team.
We offer free shipping on orders within India once the cart value exceeds Rs. 700. Please note that if the cart value falls below Rs. 700, standard shipping charges will apply. We strive to provide the best value for our customers, and we encourage you to take advantage of our free shipping offer by adding more items to your cart.
- Email: You can send us an email at hello.diambeauty@gmail.com. Our support team aims to respond to all inquiries within 24 hours.
- Phone: If you prefer to speak with someone directly, you can reach our customer support team by phone at +919920110016 Monday to Saturday between 10am to 5pm.
